The premiere of the documentary BULGARI: DREAMS COME TRUE,
created on idea by Ulviyya Mahmud took place in Baku.
This May, the editor-in-chief of the NARGIS magazine, Ulviyya Mahmud, along with her team at the invitation of the Italian jewelry and watch house Bulgari made a four-day tour around Rome and Tuscany. Meeting the legend of the jewelry industry of Bulgari - creative director Lucia Silvestri, who for over 40 years remains true to the values of the Bulgari house and their love of gems, filming in the most intimate corners, visiting the atelier, where Bulgari craftsmen create jewelry, led to the creation of the 45-minute documentary BULGARI: DREAMS COME TRUE. Its solemn presentation took place on December 13 in the art space
Space_____________13. It is a historic Mudéjar-style building with distinctive decorative elements, filigree stucco molding in floral and geometric motifs reflecting the synthesis of art of the East and the West once belonged to an Iranian-born oil industrialist. In Soviet times, the building was nationalized, and with the acquisition of independence by Azerbaijan again became private possession. It was later restored by Ulviyya Mahmud with preservation most architectural elements and the general appearance of the building in its original form.
Bright, clean stones and Italian cheerful and elegant design of Bulgari jewelry won the hearts of the elite and film stars back in the 60s. Elisabeth Taylor, Audrey Hepburn, Ingrid Bergman, Grace Kelly and many more star-studded beauties had a weakness for these pieces. Jewelry from Bulgari was involved in more than 40 films. The brand has a long and exciting story, about which you want and you need to tell, although, of course, one film is not enough to show all of the magic.
If you ever wondered how the works of fine jewelry art are born, then the documentary BULGARI: DREAMS COME TRUE is made specially for you! It reveals the secrets and details of jewelry making, reveals the painstaking work of the craftsmen and answers the questions: why Bulgari is the favorite brand of stars, why auction houses love Bulgari products so much? You will travel to a completely different world and take a new look at your jewelry from Bulgari.
Inspiration for the film brought the ancient streets and squares of Rome, trip to Bulgari family routes, visiting their first essentially museum boutique, stories about the brand's 140-year history, its worldwide fame and dear dolce vita era and, of course, the very gorgeous jewelry from Bulgari.
Ulviyya wandered the streets of Rome - the main source of inspiration for BULGARI, tracing the parallels of favorite jewelry and watch collections B.Zero1, Divas' Dream, Octo, Lucea, in architectural appearances of the Colosseum, Pantheon, Terme di Caracalla and even in Roman sidewalks, as well as in a special light illuminating the Eternal City.
About the most famous "serpent" collection of the House, a lot is told in the new film, as of another, dear to its author collection with old coins, which also is the hallmark of BULGARI. On the occasion of the premiere, a new Monete necklace decorated with precious stones in the House characteristic multicolored style was delivered to Baku.
Before the film presentation, the regional director of Bulgari, Jean-Christophe Cattin, who had specially arrived to Baku, gave a speech. He said: "In the film, Ulviyya shared her unique vision of the Bulgari world. We met a few years ago and immediately felt the similarity of our characters, the commonality of values. The desire for beauty, refinement, adherence to cultural and family traditions and at the same time bold innovation, vibrant creativity and the gushing joy of life can all be said about both Ulviyya and our brand. And all this, we hope, you felt in the film. We are extremely excited to start our collaboration and look forward to introducing exciting new joint projects to you in 2023. "
Bulgari House has always been inspired by strong, bright, talented women. Ulviyya Mahmud's charity work, her numerous initiatives and projects, the ability to establish contacts with people prompted the Bulgari house officially declare Ulviyya its ambassador in Azerbaijan.
Ulviyya Mahmud, for her part, thanked the guests. For presentation she chose a black dress that did not distract attention from Bulgari jewelry -the masterpieces of decorative arts. The prototype of the watch with a secret she wore was the piece, created during the filming of the great film "Cleopatra" for Elizabeth Taylor, leading the galaxy of the Bulgari brand divas.
"I want to thank you all for your time - this is the most valuable thing we have. When I walked in here, saw your eyes, I felt your love and care," Ulviyya Mahmood said. She noted the merits of the film crew, which was made up of talented guys from Azerbaijan: director and cameraman Samir Tahirov, scriptwriter Rufat Khamzaev, project coordinator Nigar Gakhramanova, editor Gafar Maharramov, colorist Ravil Askerov, illustrator Kanan Sheikhzamanli. The result of the work was the creation of a picture that meets international standards, which is just right to show at the Cannes Film Festival.
The important event coincided with the birthday of Ulviyya's mother, Nargiz khanim Pashaeyva, and also named after her NARGIS magazine, and with the official launch of the Space _____________ 13 platform. Lucia Silvestri celebrated her birthday
on December 13.
Guests congratulated the hostess of the evening on a bright premiere and a new prestigious mission, wishing her well when she blew out candles on a birthday cake with the team of the NARGIS magazine. The Italian-style celebration featured aperol and popcorn in Bulgari cups. The event took place under the compositions of DJ @Nicolasmun. There was a cheerful lottery of wine and olive oil from the private possessions of the Bulgari family, where few people had a chance to visit, but Ulviyya Mahmud became their guest, and thanks to the footage filmed by her, all the guests of the evening were able to be there - lovers and connoisseurs of colored stones and art of Bulgari.
