Graff’s new jewellery collection explores movement, confidence and the freedom to follow one’s own path
Graff introduces Follow Me, a new collection of jewellery dedicated to strength, movement and new discoveries. At its heart is the arrow — a symbol of direction and inner confidence that runs through every design.
The pieces are crafted in white, yellow and rose gold and set with Graff diamonds. The clean silhouette of the arrow takes on a different expression across earrings, pendants, bangles and rings. Modern and dynamic, the collection retains the distinctive character of the House’s jewellery.
At the heart of Follow Me are the ideas of devotion, movement, simplicity, affirmation, direction and confidence. They shape the character of the collection and are reflected in its fluid lines and the brilliance of its diamonds. There is a sense of quiet inner strength throughout — confidence in one’s own choices and a willingness to follow the path one has chosen.
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In the pendants, the arrow motif takes on a particularly light and fluid quality: arrowheads are incorporated into fine gold chains, becoming part of the design itself. In one piece, the motif evolves into a lariat silhouette, with an arrow-shaped loop extending into two elongated strands. Crafted in yellow gold, the piece is set with pavé diamonds.
Across the bangles, the arrow appears to move around the wrist, from closed designs that form a continuous circle to open styles. Some versions are fully pavé-set, while in others diamonds accent the arrow tips or appear in arrangements of three stones. The rings continue this interplay with movement, ranging from slender single lines to sculptural forms that wrap around the finger.
Every Follow Me piece is crafted by Graff’s master artisans. Through the collection, the House explores a contemporary sense of self-confidence — calm, independent and assured. The jewellery serves as a reminder of the importance of trusting one’s chosen direction, valuing one’s own journey and never losing sight of where it leads.
Italdizain is the official distributor of Graff in Azerbaijan. Graff jewellery, including the Follow Me collection, is available at the Graff boutique in Baku. The House’s collections can be discovered and purchased at 2B 28 May Street, Baku. Further information is available on the official website: https://italdizain.az/en/brands/graff.
About Italdizain
Italdizain was founded in 1996. At the beginning of its operations, the company specialised in supplying high-quality kitchen equipment from Italy to Azerbaijan. Over the years, Italdizain has significantly expanded its activities, successfully developing new areas of business. Today, the company operates a network of boutiques offering luxury jewellery, watches, tableware, as well as accessories for the home and interiors.
About Graff
Founded by Laurence Graff in 1960, Graff remains a family business under the leadership of François Graff. Every stage in the creation of its jewellery is overseen by members of the Graff family. Today, Graff has more than 70 boutiques worldwide, having grown from its British origins into an international jewellery House.
For more than 65 years, Graff has held a leading position in the world of high jewellery, sourcing and cutting diamonds of exceptional quality and transforming them into jewellery.
