On February 13 in legendary department store Fortnum & Mason, in the heart of London, took place the fashion show Luxury Fashion Preview. The head of the fashion agency Fortras Aga Rasulov, who organized this event said: "We are very glad to represent the Azerbaijani fashion in Britain. Results speak for themselves. The young brand BSS by Safiyya Babayeva gained wide recognition in London: many celebrities with great pleasure come out wearing clothes of this brand to the most prestigious red carpets!"
The presentation which gave a start to London Fashion Week was met with delight. Along with the foreign companies several Azerbaijani brands took part in it as well: BSS by Safiyya Babayeva, V-nine, Couture Gallery by Khatira Baharova, Irada by Irada Gurbanova and SA by Aysel Azizova. Among the guests were representatives of Embassy of Great Britain in Azerbaijan, Embassies of Azerbaijan in Great Britain, AWA UK (Association of the Azerbaijani women of Great Britain), representatives of the British fashion-industry, owners of department stores and boutiques, celebrities, actors of the show "Game of Thrones", representatives of the press.