This year Watches and Wonders reached a record attendance. We’re not shocked: each brand invited not only a collection of new pieces, but every single corner, seemed whole different dimension, a world that reflects peculiar style and properties. The time- creations wonder and surprise with the accuracy of inner technology and outstanding designs. We gathered the most luxurious and stylish shades of newness & chicness.
Jaeger-LeCoultre
The main curse of this exhibition
Reverso Tribute Enamel Shahnameh
The Must Have of this exhibition and the most special timepieces this year are Jaeger-LeCoultre Reverso Tribute Enamel Shahnameh watches. They are special for NARGIS Magazine and Azerbaijan for a reason, as there’s a story behind them. Our Lux Editor- Nigar Gahramanova gave a book of national miniatures to Matthieu Sauret- the Heritage Director at Jaeger-LeCoultre. This book inspired him to create this perfect timepieces. Not the first story when our ancient culture inspires people all over the world to create. Those Persian miniature painting required 100 hours for the creation of each caseback. Jaeger-LeCoultre presents a series of four new Reverso Tribute Enamel timepieces that celebrate the origins of the Reverso in the sport of polo, capture the power and beauty of the horse, and pay homage to one of the world’s greatest works of literature and art – the Persian epic poem, Shahnameh. In tribute to the history of miniature painting, which originated in Persia, the caseback of each piece features a miniature reproduction of an illustrationfrom the magnificent edition of the Shahnameh dedicated to Shah Tahmasp created in the 16th century. Just as the Reverso was born from polo, these timepieces tell a story within a story – capturing not only the essence of the game that inspired its creation but also paying homage to polo’s ancient Persian origins through the artistry of miniature enamel painting. They are limited edition: offering 4 timepieces of 10 pieces each.
Dating back to 1936 and 1949, the Jaeger-LeCoultre museum holds two extraordinary examples of this craftsmanship: the Reverso ‘Indian Beauty’, depicting an Indian princess, and the Reverso ‘Rama’, representing the Hindu god Rama. These masterpieces mark the beginning of a rich artistic legacy that continues today with the Reverso Tribute Enamel ‘Shahnameh’.
Just as the Reverso was born from polo, these latest timepieces bring its story full circle – honouring both the sport’s Persian origins and the enduring artistry of miniature enamel painting, which led the Maison to discover Persian culture and, most notably, the Shahnameh. Also known as the Book of Kings, this Persian epic was written by the poet Ferdowsi over more than 20 years, from 977 to 1010. Comprising 50,000 rhyming couplets, it chronicles the history of Persia’s rulers – from its mythical beginnings to its conquest by the Arabs in 642.
One of the most magnificent editions of the Shahnameh is the copy dedicated to Shah Tahmasp, containing 258 illustrations – each considered a masterpiece of Persian miniature painting. Created by two generations of Persia’s greatest artists, this edition was presented in 1568 to the Ottoman sultan Selim II and held at the Topkapi Palace for several centuries. In the 1970s, its bound manuscript was broken up, and its folios are now dispersed among museums and private collections worldwide.
Chanel
The anthem of timeless elegancy.
J12.
For the first time, an intense matte blue elevates the highly resistant ceramic of the J12 watch. With this unique shade exclusive to the House, the CHANEL Watch Creation Studio gives time a new allure. A new interpretation designed and assembled by the CHANEL Manufacture in Switzerland.
PREMIÈRE
A true lesson in style, the PREMIÈRE watch freely explores new territories, as seen in two new creations for 2025. The PREMIÈRE watch plays with the CHANEL icons: an octagonal case adorned with beveled glass inspired by the N°5 perfume bottle stopper and a supple bracelet, made of a chain interlaced with a leather ribbon – inspired by the shoulder strap of the iconic quilted bag. When the PREMIÈRE opened the first chapter of CHANEL’s watchmaking history in 1987, it asserted its vision of time. Ever since, its timeless allure effortlessly stays connected with the present.
BVLGARI
The snake brings luck. ‘Futurism of style’ brings success.
Octo Finissimo Ultra Tourbillon
Octo Finissimo Ultra Tourbillon achieves a historic 10th world record, redefining ultra-thin watchmaking at Watches and Wonders 2025.
Beyond setting a new record as the thinnest Tourbillon watch ever, the Octo Finissimo Ultra Tourbillon exemplifies Bvlgari's mastery in radically rethinking watch design, development and engineering. By integrating a skeleton tourbillon—maximizing light diffusion throughout the movement—into a watch with a total thickness of just 1.85 mm, the Roman Jeweler's Swiss watchmaking division showcases its expertise with one of horology’s most emblematic complications.
Serpenti Aeterna
The dawn of a new era. Bvlgari's legendary serpent undergoes its boldest transformation yet with Serpenti Aeterna. Stylized to the extreme, the iconic emblem is distilled to its quintessential form.
Cartier
Hear me Roarrrr! With Cartier.
Cartier Panthère
Keeping with the jewellery theme, this year, we also get some gem-set extensions to one of last year’s more slept-on Cartier releases, the larger Panthère with a bracelet. Only this time around, it’s the gem set. The core of this extension is four watches with fully set bracelets and gem-set bezels. Two in yellow gold and two in rose gold, in smaller and larger models. The showstopper, though, is just that, a showstopper. Seamlessly blending design motifs inspired by Cartier’s signature panther, as well as a dial inspired by the striping of the zebra, this remarkable watch is a true work of the jeweller’s art. It is a work of graphic magic, a transformative design that combines colour and stone to create something truly remarkable.
Cartier Tressage
In 2023 Cartier debuted a new jewellery collection, defined by transformative shapes, dynamic tension and fluid-like structures. That collection was called Tressage. Now, following other jewellery-like timekeeping pieces like Maillon, Coussin and Reflection, Tressage is the latest precious addition to the Maison’s timekeeping catalogue.
Hublot
Classy a lot.
BIG BANG 20TH ANNIVERSARY COLLECTION
20 years can seem like a long time.To celebrate the 20th anniversary of the manufacture’s most emblematic collection, Hublot has revisited some of the most significant milestones in the collection’s history in a true act of fusion, combining the original Big Bang’s design with the current Big Bang Unico, resulting in five limited edition Big Bang models. Each of the five editions combines the most emblematic details from the first Big Bang models and the later Big Bang Unico, making these 20th anniversary pieces commemorative by bridging the past, present and future of the Big Bang.
Big Bang Unico and Big Bang One click 33MM in Petrol Blue and Mint Green Ceramic
Are you ready for summer? There’s an undeniable allure when it comes to vividly coloured ceramics. Going where no watch brand has gone before and continuing to explore the full spectrum of its possibilities, the brand once again demonstrates its unrivalled mastery of the material with two new colours, making their debut in two pairs of emblematic Big Bang models. Unisex in their appeal and inspired by fashionable yet timeless spring tones, these two new ceramic colours are complementary yet vastly different. Evocative, alluring and simply like nothing else out there. Deep, warm and with just a hint of green, the Petrol Blue ceramic is unlike any other blue ceramic out there. Evoking the depths of the open seas and the calmness of verdant forests, it’s got just the right brightness to stand out and reflect its multitude of tones, yet subtle and chic enough to remain unostentatious and fit with many colours and styles. Its teal undertones bring about a sense of calm and composure, which explains why it has been adopted so fervently by designers and aesthetes.
