Visionnaire opens a new monobrand store in Baku, the emerging capital of design and luxury.
On October 3rd, Visionnaire celebrated the opening of its new mono- brand store in Baku, located at 8b Albert Aqarunov Street. This event marks an important step in the brand’s international expansion strategy, renowned for its ability to skilfully combine tradition and innovation.
Visionnaire is internationally recognised as one of the most important meta-luxury brands, and in the recently inaugurated mono-brand in Baku, it exemplifies its values along with those of high Italian craftsmanship. The store project blends various perfectly balanced elements, with modernity, uniqueness, and natural elements complemented by the design of world- renowned architects and designers.
"With this new opening in Baku — comments Leo Cavalli, CEO and Co-founder — Visionnaire not only strengthens its presence in a market of great potential but also confirms its mission to export the concept of meta- luxury worldwide, through exhibition spaces that are true manifestos of a sophisticated and timeless aesthetic."
The new showroom is located on the ground floor of a modern building in the prestigious central area of the city. The showroom concept is a tribute to the design language of the brand's latest two collections, Volare and Nomad, where the contrast between different cultural references is harmoniously balanced.
Inside this new exhibition space, Visionnaire presents a selection of iconic pieces, each representing the perfect blend of craftsmanship and innovation, hallmarks of the brand. Among the showroom highlights is the Kerwan table by Alessandro La Spada, a design masterpiece featuring a sculptural marble and metal base that evokes the fluidity and strength of nature, topped by a precious marble top that enhances its majesty. The Aubade bed by Alessandro La Spada, with its enveloping shapes and padded headboard, represents the epitome of comfort and elegance, ideal for those seeking a refined and welcoming bedroom environment. For the office area, the standout is Jet Plane by Steve Leung, a furniture system that combines functionality and style, with leather surfaces and metallic details, designed for a modern and classy office. In the living area, the Bastian sofa by Mauro Lipparini and the Babylon Rack sofa
by Alessandro La Spada offer two interpretations of comfort according to Visionnaire: the former, with its soft and welcoming lines, is perfect for informal relaxation moments, while the latter, with its modular structure and metal details, is designed for those who love contemporary elegance.
