Sport is the bedrock of good health. In Baku's thriving market of sports facilities and centers, selecting the right one can be challenging. We sat down with Azfit's CEO, Teymur Akhmedov, who explained why World Class is your top pick. World Class isn't just a sports center; it's a destination that provides everything you need, and even the things you haven't yet discovered you need.
What is the company's mission and goal?
Azfit's mission is to promote healthy lifestyles and sports in Azerbaijan through fitness. Our flagship project, World Class Baku, opened in October 2023 after extensive renovation, offering state-of-the-art facilities across 5000 square metres. As a leader in luxury fitness, we share a vision of enhancing fitness infrastructure and fostering a culture of health and wellness. With plans to launch more fitness clubs in Baku, Azfit aims to elevate fitness development in Azerbaijan.
What’s the difference between a World Class fitness centre and its competitors in the fitness industry?
World Class represents more than just fitness; it embodies a comprehensive ecosystem catering to diverse consumer needs. We believe a modern fitness club should offer medical check-ups, fitness for children, spa services, and sports leisure in addition to traditional workouts. It should prioritise technological advancements, comfort, safety, professionalism, and convenience. We deeply respect and value our competitors, as they inspire us to constantly innovate and adapt to challenges.
What methods do you use to ensure customer satisfaction and retention?
To retain your audience at the club, strategic approaches are key, rather than relying solely on frequent promotions. Quality service, atmosphere, attitude, relationships, coaching staff, management, and a well-designed loyalty program are all crucial components. The fact that some members of World Class Baku have remained with us for over 15 years, even predating the re-branding, is a testament to the success of our chosen strategy.
What are your future goals and ambitions, and how do you plan to achieve them?
As an ambitious team of like-minded individuals, we are committed to continuous growth and improvement. Our priority plan for the upcoming years involves systematically and strategically developing
existing projects, as well as launching new sport clubs, potentially in different formats and locations. This will allow us to cater to a diverse range of preferences and goals, ensuring that as many people as
possible can access fitness opportunities. Over the next 2 years, we aim to open new, luxurious fitness clubs in Baku, complete with swimming pools and comprehensive facilities. Furthermore, we will actively introduce new technologies and forge partnerships to enhance our leadership, service, and quality.
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