Geneva Watch Days is celebrating its fifth anniversary, and the exhibition took place in Geneva from September 4 to 7. This event was created during the pandemic as a flexible alternative to traditional exhibitions and has since transformed into a unique festival where leading watch houses and independent artisans showcase their finest creations in an atmosphere of openness and style.
In our selection, we present the most striking and interesting models:
TAG Heuer has been demonstrating the true spirit of avant-garde watchmaking and commitment to innovation for 165 years, utilizing revolutionary technologies. Under the motto "Built for Victory," the brand continues to develop its rich heritage of bold innovations, reliability, and high performance.
Zenith x USM Chronomaster Revival introduced a new model that combines design and history. Two powerful brands have come together — the watchmaker Zenith and the iconic modular furniture brand USM — to create the Chronomaster Revival. This model pays homage to 1965 — the year of the demonstration of the iconic Haller system by USM and the famous El Primero movement. The bright yellow dial and bold graphic forms create a retro-accented look that appears both modern and historic.
Furlan Marri continues to impress fans of stylish yet affordable watches. The Disco Volante model is reminiscent of the iconic UFO shapes of Audemars Piguet from the 1950s, featuring a multilayered construction and a polished black onyx dial. Its elegance is highlighted by baguette-shaped artificial diamond markers and a delicate Milanese bracelet, perfectly complementing evening attire.
Frederique Constant proudly presents two completely new Classics Premiere models with dials in blue or salmon — the signature colors of the year. For the first time, these watches feature a flexible stainless steel bracelet and case. Keeping a compact 38.5mm case, the new watches offer a more urban and modern appearance compared to previous versions with leather straps. The two new Classics Premiere models, suitable for both men and women, will captivate collectors seeking new automatic watches for everyday wear, as well as those looking for quality Swiss watches for the first time.
Bvlgari returns to Geneva Watch Days with an unprecedented retrospective tracing the record-setting pursuit of the Octo Finissimo in creating ultra-thin watches. This initiative underscores the modern creative boldness of Bvlgari, backed by its exceptional watchmaking and jewelry craftsmanship. Furthermore, Bvlgari is presenting a new collaboration: the Octo Finissimo Lee Ufan x Bvlgari, created in partnership with artist Lee Ufan. These watches are the result of a fruitful exchange of ideas between Fabrizio Buonamassa Stigliani, the executive director of watch design at Bvlgari, and artist Lee Ufan, drawing inspiration from the artist’s expansive work that combines stone, a symbol of stability, with endless reflections of mirror.
It can be said that Geneva Watch Days 2025 is a celebration of watchmaking art, where lovers of classic styles, technology, innovation, and the avant-garde come together. The exhibition once again proves that the world of horology is not standing still and is ready to surprise even the most discerning connoisseurs of beauty and precision.
