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Crafting Timeless Elegance

Throughout the years, the RAYMOND WEIL brand has maintained its independence, dynamism, and innovation. Jose Maria Ramos Amatriain, Business Development Director of the luxury watchmaker RAYMOND WEIL, shares insights with our magazine about the company and the key to its success.

How do you manage to keep your brand at the peak of popularity in a highly competitive environment?
Firstly, we prioritise innovation, continuously pushing boundaries in design, craftsmanship, and technology to captivate our audience. Secondly, fostering strong brand identity and storytelling helps create emotional connections with our customers, setting us apart in a crowded market. Additionally, strategic marketing initiatives, collaborations, and partnerships amplify our visibility and relevance. Lastly, an unwavering dedication to quality and customer satisfaction ensures that every RAYMOND WEIL timepiece exceeds expectations, fostering loyalty and advocacy.

What inspires you when creating a new collection?
Inspiration for our new collections arises from a multitude of sources, spanning art, architecture, nature, cultural trends, and historical references. We draw inspiration from the rich heritage of RAYMOND WEIL, blending timeless elegance with contemporary flair. The creative process is fueled by a deep passion for craftsmanship and innovation, as we strive to push boundaries and redefine conventions. Moreover, we closely engage with our customers, seeking insights and feedback to ensure that our designs resonate with their desires and aspirations.

Which watch model is your favorite and why?
Undoubtedly, my favourite watch model belongs to the new MILLESIME collection. This line holds a special place in my heart for its timeless elegance, exquisite craftsmanship, and rich heritage. Each timepiece in the MILLESIME collection is a testament to RAYMOND WEIL's commitment to luxury watchmaking, with meticulous attention to detail and unparalleled precision. What sets the MILLESIME collection apart is its unique blend of vintage-inspired design elements with modern sophistication. Drawing inspiration from iconic timepieces of the past, the MILLESIME collection pays homage to RAYMOND WEIL's storied history while embracing contemporary aesthetics and technological advancements. Wearing a MILLESIME timepiece is like owning a piece of horological history, a constant reminder of RAYMOND WEIL's legacy of excellence and innovation.

What is your advice to young watch entrepreneurs?
Firstly, prioritise authenticity and integrity, as these are the cornerstones of enduring success in the luxury watch industry. Secondly, embrace innovation and creativity, daring to challenge conventions and explore new horizons. Thirdly, cultivate strong relationships with suppliers, partners, and customers, as collaboration and trust are essential for sustainable growth. Fourthly, stay abreast of industry trends and market dynamics, adapting strategies and offerings accordingly. Lastly, never lose sight of your passion and vision, as they will fuel your perseverance and resilience in the face of obstacles.

Which watch model is the most popular in Azerbaijan and why?
In Azerbaijan, the Tango collection has garnered significant popularity among discerning watch enthusiasts. Renowned for its timeless design, impeccable craftsmanship, and exceptional performance, the Tango resonates with the sophisticated taste of Azerbaijani consumers. Additionally, the Tango's reputation for reliability and durability has earned the trust and loyalty of customers in Azerbaijan, further cementing its status as a preferred choice in the market.