The debut of the Bvlgari Tubogas jewelry collection sees the introduction of 16 new references, whose distinctive designs take shape through the radiant glow of yellow gold, a precious metal particularly cherished by the Roman Jeweler since the 50s. At the time, the High Jewelry scene was dominated by the Art Déco style and platinum creations, whereas Bvlgari stood out with bold yellow gold designs that recalled the warm tones and luminous sparkle of Italian landscapes.
The signature technique, now reborn in a new collection, stands as a tribute to the pioneering essence of the Maison, blending two of Bvlgari's hallmarks, Tubogas and the use of yellow gold, which, once again, affirms its role as one of the eternal protagonists of the brand's DNA, elevating the original essence of Tubogas towards a timelessly modern style.
From plain proposals to creations set with colored gemstones or embellished with emblematic Bvlgari motifs, Bvlgari Tubogas unfolds its innate versatility by blending some of the Maison’s most original and distinctive aesthetic codes.
Made of the unmistakable gold stripes seamlessly interlocked without any soldering, the four bracelets of the collection offer different choices for different tastes: an essential 18 carat yellow gold version, a contemporary three-gold iteration, and a more dazzling style featuring ultra-modern diamond studs. Mixing comfort with visual appeal, contemporary flair with artisanal tradition, the creations are suitable for wearing as stand-alone pieces or in combination with other Bvlgari collections.
These jewelry creations of exceptional flexibility are introduced in parure with a chain necklace adorned with a central Tubogas element, as well as with a sleek and supple choker available in plain 18 carat yellow gold or with edgy diamonds studs.
In a nod to the eclectic Tubogas designs of the 1970s, Bvlgari infuses new life into the icon’s bold heritage with a jewelry set that incorporates the signature Parentesi design. This geometric motif, inspired by Roman pavements, is here set with dazzling brilliant diamonds adding preciousness to both the necklace and the bracelet.
Marking a unique encounter between Bvlgari Tubogas and another of its unmistakable stylistic signatures, namely colored gems, is a necklace design animated by the chromatic vivacity of vibrant stones. A tanzanite, a rubellite and a green tourmaline, all framed by geometric hard stones inserts and refined pavé diamonds, are respectively set at the core of a slightly revisited Tubogas mesh, featuring a peculiar triangular shape for added volume and sophistication. To achieve this result, Bvlgari’s master artisans have once more pushed the limits of their skills, daring to reimagine a traditional technique with an experimental and innovative approach.
On the same occasion, a new Bvlgari Bvlgari Tubogas watch puts the spotlight on Bvlgari’s identity as a pioneering jeweler-watchmaker. Merging two stylistic signatures of the Roman Maison - emblematic of its proudly innovative approach in terms of both design and craftsmanship - the timepiece unites the tubular litheness of the Tubogas bracelet with the double-logo engraving on the yellow gold case, inspired by the round inscriptions on ancient Roman coins. A testament to Bvlgari’s long-standing devotion to the precious metal, the supple and comfortable bracelet is crafted in yellow, white and rose gold, whose sophisticated sheen creates and elegant contrast with the black lacquered dial and the sparkling diamond indexes.
FROM SIGNATURE TECHNIQUE TO ICON
An avant-garde approach, a signature style. Throughout the audacious history of the Roman Jeweler, the Tubogas technique has pioneered a new aesthetic vision with its lithe and elegant gold coils.
It was 1948 when the Maison began to experiment with Tubogas to craft the supple and enveloping bracelet of its very first Serpenti jewelry-watch. Taking its name from the gas pipe used to transport pressurized gas in the 1920s, the jewelry technique instantly distinguished itself for the seamless integration between functionality and aesthetics in the years when industrial design boomed in Europe. However, it is in the 1970s that the signature technique becomes a true cult: its versatile essence can be found in creations predominantly made of yellow gold, expressions of the genuinely Italian creativity, modern spirit and eclectic style.
In combination with colored gemstones or iconic designs such as Monete, Serpenti, Parentesi and Bvlgari Bvlgari, but also in its more essential and minimalistic iterations, Tubogas becomes the expression of a contemporary style, wearable from morning to evening and on every occasion, endlessly renewing its avant-garde spirit.
Rooted into the Jewelry House’s 140-year-long jewelry savoir-faire, the Bvlgari Tubogas collection unites heritage and modernity with that visionary approach that sets the Roman Jeweler apart.
THE NEW BVLGARI TUBOGAS ICON CAMPAIGN
Warm orange-hued tones, sinuous shapes and moving bodies whose supple silhouettes recall the fluid shapes of Bvlgari Tubogas. Lensed by photographer and director Julien Vallon, the new Icon Campaign captures the symbiotic dance between the collection’s enveloping jewels and those who wear them.
A play of perspectives magnifies the flowing design and unrestrained flexibility of Bvlgari’s yellow gold mesh, exalting its tactile comfort and endless sense of movement. To translate the intrinsic suppleness of the Tubogas into evocative images, Bvlgari enlisted professional dancers experiencing an intimate connection with the jewelry pieces. A seamless flow of movements, where each pose seems to have neither beginning nor end, just as the potentially infinite spirals of the Tubogas.
Embracing the collection’s eclectic and versatile spirit is the dynamic personality of Hikari Mori, Bvlgari’s Brand Ambassador, which showcases the visionary creations in multiple designs - spanning from jewelry plain or gem-set pieces to the new Bvlgari Bvlgari Tubogas watch.
BVLGARI STUDIO LANDS IN NEW YORK FOR THE UNVEILING OF THE NEW BVLGARI TUBOGAS COLLECTION
The unveil of the new collection stands out in the frame of the Bvlgari Studio project, the multi-disciplinary platform where contemporary creators are invited to reinvent the narrative of the Maison’s icons: B.zero1, Bvlgari Bvlgari and Bvlgari Tubogas.
After its debut in Seoul in March, Bvlgari Studio takes over New York for the new installment dedicated to Bvlgari Tubogas. The new journey explores the legacy of innovation embodied by this collection, with a series of new artistic collaborations.
All the involved talents will approach the avant-garde essence of the line through their personal and unique vision, in a stimulating dialogue between different artistic perspectives. Bvlgari Studio will serve both as a wellspring of creativity and inspiration as well as the privileged platform where to give free rein to never seen before synergies and unexpected experiences.
Inspired by the bold spirit of the Italian Genius, deeply rooted in Bvlgari’s DNA, Bvlgari Studio keeps pushing towards endless possibilities, inviting to embrace the drive for creative originality and audacious experimentation that defines any undertaking of the Roman Maison.
BVLGARI STUDIO TAKES OVER NEW YORK: A NEW NARRATIVE OF BVLGARI TUBOGAS
The world will be introduced to the new immersive journey of Bvlgari Studio via a captivating digital campaign by Antoni Tudisco, the multi-disciplinary artist who joined the platform since its first stage. Driven by his passion for experimentation, Tudisco pushes again the boundaries of design to deliver a groundbreaking interpretation of the timeless elegance and innovative spirit underlying Bvlgari Tubogas. Tudisco’s signature surreal style and digital artistry blend with the avant-garde nature of Bvlgari’s design philosophy to create a visual narrative that captures the dynamic interplay of tradition and modernity.
The fluid, seamless and flexible lines of the Bvlgari Tubogas design flow into a metaphysical dimension, emphasizing the collection’s unique construction technique that transforms precious metal into masterpieces of suppleness through magnificent craftsmanship. By integrating motion and fluidity, tradition and innovation, real and digital world, the virtual Bvlgari Tubogas creation ultimately finds itself nestled within the iconic skyline of New York.
The launch event will be held on September 4th at The Refinery at Domino, the exceptional venue in the center of New York's most creative and vibrant neighborhood, Williamsburg, overlooking Brooklyn’s waterfront. Set within the historic brick façade of the former Domino Sugar Factory, originally constructed in 1884, the urban location combines historic soul with contemporary innovation. Here an eclectic crowd of media, influencers, artists and friends of the brand will be captivated by the bold visions of new creators, such as Christopher Bauder, on Bvlgari Tubogas.
Renowned for their boundary-pushing artworks and lighting designs, Berlin-based light artist and designer Christopher Bauder and his team at WHITEvoid have reimagined the constant movement and flow of the Bvlgari Tubogas gold spirals into a visually stunning experience. The installation entitled THE WAVE is a kinetic light sculpture composed of 252 moving lights that create dynamic shapes and patterns reminiscent of organic forms drawn by nature, yet executed with technical precision.
This visual experience of endless waves breaking and receding, with their constant dance of light and shadow, creates a calm yet dynamic rhythm, a state of harmony where one loses track of time and is fully immersed in the moment. This continuous motion creates a narrative of authentic beauty and natural movement that is deeply connected to the essence of Bvlgari Tubogas.
*Among the new references, four variants in rose gold will be released exclusively in Greater China and Japan.
