This infinite connection bound by a shared heritage of magnetic transformation and well- known & beloved allure.
Iconic sign and unforgettable spirit are entwined and reborn again in a new art existence: Serpenti Infinito. The telluric forces that shape the shifts of the universe are evoked. This journey never ends- it shouldn’t! The evolution of precious elements, materials that grow in the depths of the Earth to generate beauty and innovative imaginary capturing this idea of eternal movement. The power of icon- explores the very nature of time. Serpenti Infinito merges the perpetual cycle of nature’s changes to that of the fascinating symbol. The sign that is endlessly reborn, renewed and reinvented in new forms, each embodying its ability to leave mark in the world of jewellery. Serpenti Infinito introduces an experience of endless possibilities and this journey of unlimited reinvention promises to be more than special. The artistry of jewellery and the untamed forces of the Earth blend together into an alternative reality of endless potential, revealing what Serpenti was, is & can be.
Bvlgari & Serpenti- the vals of a timeless legacy with renewal.
Grown from the primordial forces and eternal energies of the Earth, that influence creativity, nature and life itself, since 1948 Serpenti has incarnated the mystery and fascination of infinite metamorphosis. This mythical animal wasn’t created by nature without a sign, this powerful and meaningful symbol embodies wisdom, transformation and rebirth. A snake keeps its wise and magical vibes, it seems dangerous and wonderful, calm and elegancy shaking at the same time. This symbolic intersection reflects Bvlgari’s penchant for embracing diverse influences and engaging in cross- cultural dialogue, an approach that in 2025, the Year of the Snake in the Chinese zodiac, finds fertile ground in which it explores the shared cultural significance of this captivating creature anew. An occasion that allows Bulgaria to draw parallels between the serpenti’s symbolism in both its own creative vocabulary and within the rich tapestry of Chinese tradition.
The process of transformation and continuous layering of cultural references resonates in the countless forms that Bvlgari’s Serpenti has taken. Tubular, stylized, encrusted with gems, covered with multi- colored enamels, shaped through creative and cutting-edge goldsmithing techniques, but also reinterpreted in line with the evolution of times and tastes, ranging from zoomorphic versions to essential and ultra-modern but equally captivating reinterpretations. A sign that infinitely evolves, as the natural elements transform over millennia.
Behind the Serpenti collection; Perpetual Evolution, from design to craftsmanship.
For almost eight decades since its first imagining, Serpenti continues to evolve. A transformation that endures with the introduction of new jewelry, watches and accessories creations. Embodying the sign's purest essence, the Serpenti Viper creations keep unveiling the infinite potential behind the essential yet distinctive design element of the stylized scale, now interpreted in new colors of gold, either plain or with added diamonds. Easy to wear and to mix and match, the new creations stand out for their captivating everyday appeal, combining effortless versatility with exceptional craftsmanship, perfect to elevate any look with their hypnotic aesthetics and a contemporary twist. Made of a sleek necklace, with the iconic stylized head that sits elegantly on the tail, and a pair of striking and easy-to-wear hoop earrings, the two new Serpenti Viper sets, available in rose or yellow gold, embody the evolution of an unmistakable design through the appeal of new gold colors. To enrich the white gold assortment, a new bracelet and ring mark their debut offering new possibilities to match and stack Serpenti creations at will or to mix them with other Bvlgari collections. Their looped design, exuding the modern charm of the stylized scales, is lit by a delicate diamond pavé on the head and the tail, for a touch of timeless and genderless preciousness.
A more figurative interpretation of the mythical serpent enriched by an entrancing touch of color shines through in four Serpenti rings that will only be launched in selected boutiques worldwide Drawing from Bvlgari's High-Jewelry creations, the ring series elevates the timeless fascination of the emblem through the unrivalled mastery of color and precious gemstones that sets the Maison apart. Crafted in rose gold and fully encrusted with multi-sized diamonds, the jewelry creations are animated by sapphire, rubies or emerald beads on the body and matching eyes, while a full diamond iteration in white gold captivates with the ultimate brilliance of its baguette and brilliant-cut gems.
